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karls scott @go_65e6e7b4cc973
Cat Litter Industry Data Book - Clumping and Conventional Cat Litter Market Size, Share, Trends Analysis, And Segment Forecasts, 2023 - 2030

The cat litter sector is witnessing significant growth fueled by increasing pet ownership across the globe. Moreover, the growing trend of pet humanization and increased spending on companion animals are the major factors boosting the sales of cat litter products. Pets are viewed as family members and owners are willing to invest more in their health and well-being, including regular veterinary care. For instance, according to the 2022 American Veterinary Medical Association’s Pet Ownership and Demographics Sourcebook, households in the U.S. with only cats spend around USD 253 on veterinary care.

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Additionally, growing consumer awareness about pet health and pet-related products is favoring the growth of the industry. For instance, the 2021 Yummypets survey showed that around 75% of respondents said they preferred odor-control litter products for the well-being of their cats, whereas around 13% said the preference was owing to household cleanliness and odor. Moreover, around 16% of Canadians and 17% of Americans considered odor control the primary feature of cat litter products.

Competitive Insights
In the market, a mix of established companies and emerging players exists. Several prominent players are strategically capitalizing on the market's growing trends while expanding their range of services to sustain and increase their market share.

For instance, in May 2023, TPL Enterprises launched Soft on Paws recycled cat litter. The product is made from 100% post-consumer recycled paper and is environment-friendly.

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8 months ago

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