Tips to Improve Agent-Initiated Outbound Messaging in Salesforce

B2B organizations now utilize outbound messaging as their fundamental customer engagement approach to deliver personalized communications. Agents who initiate outbound messaging need strategically designed operational tools in order to achieve maximum productivity and tangible results. This blog examines how 360 SMS, a Salesforce-native app, optimizes agent-initiated outbound messaging in Salesforce by demonstrating proven strategies. To start we must answer an essential question first.

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