The Rise of Craft and Premium Liquor in the India Alcohol Market
The India Alcohol industry is undergoing a transformation, with an increasing demand for craft and premium liquor. Consumers are moving beyond mass-produced spirits to explore unique flavors and high-quality beverages.
Popular Premium Alcohol Brands in India
• Whiskey: India Alcohol is one of the largest consumers of whiskey, with brands like Amrut and Paul John gaining global recognition.
• Beer: The craft beer scene has flourished with brands like Simba, Bira 91, and White Owl leading the market.
• Gin: The demand for Indian craft gin has grown, with brands like Greater Than and Hapusa capturing the market.
India Alcohol Market
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India Alcohol Market: Size, Trends, Investment, and Growth Outlook

The India Alcohol Market is witnessing robust expansion, driven by evolving consumer preferences and increasing urbanization. The industry is marked by dynamic market trends and a competitive landscape, reflecting rising disposable incomes and regulatory changes.

The Global India Alcohol Market size is estimated to be valued at USD 60.11 billion in 2025 and is expected to reach USD 101.10 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.7% from 2025 to 2032. India Alcohol Market Size highlights strong market growth driven by expanding consumer bases and diversification across liquor segments. The increasing demand for premium and craft alcoholic beverages further broadens the market scope.

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