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Sanjanacmi @Sanjanacmi
1 month ago
Functional Beverages: The Growing Trend in the Beverage

The Rise of Functional Beverages

Over the past decade, consumers have become increasingly health-conscious and focused on wellness. As people seek nutritious and convenient options to support their active lifestyles and overall well-being, Functional Beverages have emerged as one of the fastest growing segments in the beverage industry.

According to data from Mintel, two thirds of global consumers often look to beverages to support their health goals. The functional beverage has seen impressive growth numbers and is projected to be worth $104 billion by 2024. Brands are innovating new products featuring functional ingredients like probiotics, caffeine, plant extracts, and nutrients to meet consumer demand.

Get more insights: Functional Beverage (https://www.newswirestats....

#CoherentMarketInsights #FunctionalBeverage #Energydrinks #SportsDrinks #FortifieJuice #DairyBeverage #DrugStores #OnlineRetailStores #ConvenienceStores
Jasper Colin @Jaspercolin
6 months ago
Ever wondered what drives Americans to pick their protein snacks and supplements? Our latest research with a leading Sports Energy Brand dives deep into the protein consumption habits, triggers, and barriers in the US market. From gyms to social media, we left no stone unturned! The result? Game-changing insights that fueled product innovation targeted marketing, and a significant market share boost!

#retailbusiness #sports #protein #Energydrinks #marketresearch

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