Functional Beverages: The Growing Trend in the Beverage

The Rise of Functional Beverages

Over the past decade, consumers have become increasingly health-conscious and focused on wellness. As people seek nutritious and convenient options to support their active lifestyles and overall well-being, Functional Beverages have emerged as one of the fastest growing segments in the beverage industry.

According to data from Mintel, two thirds of global consumers often look to beverages to support their health goals. The functional beverage has seen impressive growth numbers and is projected to be worth $104 billion by 2024. Brands are innovating new products featuring functional ingredients like probiotics, caffeine, plant extracts, and nutrients to meet consumer demand.

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#PowderedBeverage Market was valued at USD 21.87 billion in 2022 and expected to grow at a CAGR of 4.7% during the forecast period.

Powdered beverages are drinks that come in powdered form and are usually mixed with water to create a refreshing and tasty drink.

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