Brand Integrity Starts in the Supply Chain

In a globalized, consumer-driven world, brand trust hinges not just on marketing but on every supplier decision. As Tim Albinson, Chairman of Aravo Solutions, puts it: “Your brand doesn’t stop at your logo it extends to every supplier and subcontractor behind it.

From ESG violations to cybersecurity gaps, today’s third-party risks are complex and evolving. Regulations like the EU’s Corporate Sustainability Due Diligence Directive are raising the stakes, making transparency and ethical sourcing a board-level priority.

“You can’t just bolt on a checklist at the end,” says Albinson. “Risk must be embedded from onboarding through renewal.” Tools like Aravo’s platform enable real-time risk assessment, continuous monitoring, and smarter decision-making.

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