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karls scott @go_65e6e7b4cc973
Vitamins & Dietary Supplements Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

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The global vitamins & dietary supplements category is anticipated to grow at a CAGR of 8.5% from 2023 to 2030. This growth can be attributed to factors such as the rising focus on preventive healthcare, and personalized nutrition, an increase in geriatric population, and a surge in demand for immunity-boosting products post the COVID-19 pandemic. A few of the key challenges faced by the category are an increased need for governmental intervention, threat of counterfeit supplements, and distrust of consumers regarding safety and effectiveness.

Vitamins & dietary supplements have end-use applications in pharmaceuticals, nutraceuticals, feed products, foods and beverages, and personal care products. These products contain dietary ingredients that are required to supplement the diet, such as vitamin subtypes (e.g., A, B, C, D, E, and K), minerals, amino acids, enzymes, and probiotics. For instance, Vitamin A supplements may be added to animal diets to ensure adequate supply, especially when livestock lack good pasture and green forages. Similarly, Vitamin D may be added to animal foods to prevent nutritional deficiencies that lead to diseases such as rickets.

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8 months ago

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