karls scott
Licensed Sports Merchandise Industry Data Book - Licensed Sports Apparel, Licensed Sports Footwear and Licensed Sports Toys & Games Market Size, Share, Trends Analysis, And Segment Forecasts, 2023 - 2030

Sports have gained immense popularity globally, with major leagues and tournaments attracting a large viewership. As sports gain more fans and followers, the demand for licensed merchandise associated with these sports increases. The popularity of sports such as football (soccer), American football, basketball, cricket, and others contributes to the growth of the licensed sports merchandise industry. According to an article published by worldatlas.com in October 2022, there are 3.5 billion soccer fans, 2.5 billion cricket fans, 2 billion hockey fans, 1 billion tennis fans, 900 million volleyball fans, 850 million table tennis fans, 800 million basketball fans, and 500 million baseball fans across the globe.

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Sports fans are highly passionate and emotionally connected to their favorite teams and players. Licensed sports merchandise allows fans to express their support and loyalty by wearing apparel, using accessories, or displaying collectibles related to their favorite teams. The emotional connection between fans and their teams drives the demand for licensed merchandise. In addition, star athletes have a significant impact on the licensed sports merchandise sector. Fans idolize and admire their favorite athletes, often emulating their style and buying products endorsed by them. Successful athletes who have a large fan base can boost the sales of licensed merchandise bearing their names, logos, or signatures.

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