The process of making a website more visible on search engines like Google is known as Optimization for Search Engines, or SEO. Search Engine Optimization (SEO) is the practice of improving a website's visibility in search engine results pages (SERPs). Researching keywords, producing high-quality content, on-page optimisation, technical SEO, and constructing high-authority backlinks are some of the crucial tactics involved. Long-term digital success, improved conversion rates, and increased engagement can result from using SEO to draw in organic (non-paid) visitors. Improved rankings are also a result of mobile friendliness, quick loading times, and safe websites. Maintaining and enhancing search performance requires regular modifications that are in line with search engine algorithms. In addition to ranking higher, a well-optimized website improves user experience and establishes credibility online.
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