UAE Perfume Market

The UAE perfume market is experiencing steady growth, driven by cultural significance and rising consumer demand for luxury fragrances. Niche and premium brands are gaining traction, with a focus on unique, long-lasting scents. Sustainability is emerging as a key trend, with brands introducing eco-friendly packaging and natural ingredients. Local perfumers are blending traditional Arabic notes with modern twists to appeal to global audiences. Online sales are expanding, supported by digital marketing and e-commerce platforms. The market remains competitive, with innovation and personalization shaping consumer preferences.

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