What is the purpose behind user intent, and how can it enhance conversion rates?
User intent meaning refers to the underlying goal or objective a user has when performing a search online. This could be to learn something (informational), find a specific website (navigational), or make a purchase (transactional/commercial). Understanding user intent is crucial for businesses because it allows them to align their website content, product offerings, and marketing strategies with what their audience genuinely wants.
The primary purpose behind identifying user intent is to deliver the most relevant content or solution at the right moment in the user’s journey.Visit: https://hovodigital.com/se...