RLSA Strategy: Why You Need 1,000 Users to Unlock Search Remarketing
Remarketing Lists for Search Ads (RLSA) is a powerful Google Ads feature that allows advertisers to tailor search campaigns specifically for users who have previously visited their website. By leveraging user behavior data, RLSA helps businesses reconnect with high-intent audiences at the right moment—when they are actively searching again.
However, before you can start using RLSA, Google requires a minimum threshold of 1,000 active users in your remarketing list. This user limit ensures that the audience is large enough to maintain privacy standards and deliver statistically significant ad performance. Reaching this milestone is crucial to unlock the full benefits of search remarketing.
https://reliqus.com/remark...
Remarketing Lists for Search Ads (RLSA) is a powerful Google Ads feature that allows advertisers to tailor search campaigns specifically for users who have previously visited their website. By leveraging user behavior data, RLSA helps businesses reconnect with high-intent audiences at the right moment—when they are actively searching again.
However, before you can start using RLSA, Google requires a minimum threshold of 1,000 active users in your remarketing list. This user limit ensures that the audience is large enough to maintain privacy standards and deliver statistically significant ad performance. Reaching this milestone is crucial to unlock the full benefits of search remarketing.
https://reliqus.com/remark...
10:32 AM - Jul 03, 2025 (UTC)
