WhatsApp Business App vs WhatsApp Business API: What’s the Difference?

If you're looking to use WhatsApp for customer communication, it's crucial to understand the difference between the Business App and the Business API. The App is built for small businesses needing direct, simple chat features. The API, on the other hand, is designed for scale—offering automation, CRM integration, and multi-agent support. Choosing the right one depends on your team size, messaging volume, and growth goals.

👉 Learn which one fits your business best:
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