Are Your Ads Annoying or Effective?
If your audience sees the same ad too often, they’ll start ignoring it and your ad costs will rise. That’s where frequency capping comes in. It lets you limit how many times a person sees your ad, keeping it fresh and engaging. With smart capping (like 1 ad every 3 days), you can reduce ad fatigue, improve CTR, and lower cost per result. Brands using it are seeing better ROI with less budget waste.
👉 Set frequency limits in your Meta Reach Campaigns to optimize your spending!
https://www.wappbiz.com/bl...
If your audience sees the same ad too often, they’ll start ignoring it and your ad costs will rise. That’s where frequency capping comes in. It lets you limit how many times a person sees your ad, keeping it fresh and engaging. With smart capping (like 1 ad every 3 days), you can reduce ad fatigue, improve CTR, and lower cost per result. Brands using it are seeing better ROI with less budget waste.
👉 Set frequency limits in your Meta Reach Campaigns to optimize your spending!
https://www.wappbiz.com/bl...
11:58 AM - Jun 16, 2025 (UTC)
