Italy Bottled Water Market Size

The Italian bottled water market remains one of the largest in Europe, driven by strong consumer preference for mineral water over tap water. Sustainability concerns are shaping the industry, with increasing demand for eco-friendly packaging, including recycled PET and biodegradable materials. Still water dominates sales, but flavored and functional waters are gaining traction. Competition is intensifying as private-label brands expand, pressuring premium players.

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