Case Study: How Vikas Digital Boosted a Client's Online Sales with Social Media Marketing

The Strategy by Vikas Digital

Vikas Digital began by conducting a complete social media audit, including:

*Audience behaviour analysis

*Competitor research

*Platform performance review

*Content tone and visual analysis

With insights in hand, the following multi-step strategy was implemented:

1. Platform Prioritization

Based on the target demographic, Vikas Digital prioritized Instagram and Meta Ads, with supplementary efforts on Pinterest for product-based visual content.

2. Content Optimization

The team revamped the content calendar, introduced high-quality product videos, reels, and carousel ads, and implemented engaging CTAs across every post.

3. Ad Campaigns with Laser Focus

Hyper-targeted Facebook and Instagram ad campaigns were launched, segmented by interests, behaviors, and lookalike audiences. Budget optimization and A/B testing were done weekly.

4. Influencer Collaboration

Vikas Digital collaborated with micro-influencers in the fashion and home decor space to expand reach authentically.

The Results

In just 3 months, the client saw:

68% increase in online sales

4X return on ad spend (ROAS)

Over 25,000 new followers on Instagram

Visit Us: https://v-kas.com/