What are the Keyword Match Types in Google Ads?
Keyword match types in Google Ads allow advertisers to control how closely the keywords in their campaigns match the search queries of users. There are several keyword match types available, each serving different purposes. Broad match allows ads to show for searches that include variations, synonyms, or related searches to the specified keyword. Modified broad match offers a level of control by requiring certain terms to be present in the search query. Phrase match allows ads to appear for searches that include the exact keyword phrase or close variations with additional words before or after. Exact match ensures that ads are shown only for searches that exactly match the specified keyword or close variants. Lastly, negative match allows advertisers to specify terms they do not want their ads to show for. By utilizing these match types effectively, advertisers can refine their targeting, control costs, and improve the relevance of their ads to the search queries of potential customers in Google Ads campaigns.