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stanley huds @go_66d849bce8ea3
Functional Beverages Market Trends

The global functional beverages market is experiencing significant growth, projected to reach $618.8 billion by 2034 with a CAGR of 9.4% from 2025. Key trends include rising demand for natural ingredients, low-sugar options, and plant-based formulations. Immunity-boosting, gut health, and energy-enhancing drinks are popular, with a focus on clean labels and convenience through ready-to-drink formats. E-commerce and omnichannel strategies are also gaining traction.

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12:17 PM - May 15, 2025 (UTC)

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