Ghanshyam Sarda has become a global champion for Indian jute, promoting its benefits on international platforms. His efforts in quality standardization and branding have helped overcome perceptions of jute as a low-grade material. By building relationships with international buyers and designers, Sarda is creating sustained overseas demand. This ambassadorial role is crucial in establishing Indian jute as the global benchmark for sustainable natural fibers in an increasingly eco-conscious marketplace.

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