The Role of Promotion in Marketing: How It Shapes Consumer Behavior

Promotion is a key element of marketing that influences consumer decisions and brand perception. It includes advertising, discounts, influencer marketing, and digital campaigns. Businesses use promotions to increase visibility, attract customers, and improve brand loyalty. Effective promotions create a sense of urgency, encouraging customers to make purchases. Digital platforms have revolutionized promotional strategies, allowing brands to reach a global audience.

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