Lead-generation-v-s-appointment-setting-whats-the-difference

Lead gen and appointment setting share the same goal – boosting revenue and conversion rates. But their inherent aspects differ. How?

With the increasing market saturation, brands are struggling to be unique. Buyers have become self-aware, and their demands continue to fluctuate. How can marketing and sales align themselves with the latest marketing technology. thunderstorms and ride the waves smoothly?
According to a report by Sean Shea, a former Forbes council member, only 21% of organizations understand appointment setting as a significant aspect of their B2B lead generation tactics.
Primarily, it’s crucial to underline that appointment setting and lead generation are not the same. While both strategies might capture leads, they affect the sales funnel differently.

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