Supply Chain Demand Planning: How to Get It Right

Supply chain demand planning is the process of predicting customer demand to ensure the right products are available at the right time. A successful demand planning strategy involves data-driven decision-making, real-time market insights, and collaboration between suppliers and manufacturers. Businesses can use forecasting models, AI tools, and historical data analysis to improve accuracy. Effective demand planning reduces excess inventory, prevents shortages, and enhances customer satisfaction. Implementing robust demand planning tools can help companies navigate market uncertainties while maintaining a cost-effective and agile supply chain.

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