Digital marketing is the use of online channels, strategies, and technologies to promote products, services, or brands to a targeted audience. It includes various tactics such as search engine optimization (SEO), social media marketing, email marketing, content creation, and pay-per-click (PPC) advertising. With the rise of the internet and mobile technology, businesses can now reach potential customers more efficiently and cost-effectively than ever before. Digital marketing allows for real-time engagement, personalized campaigns, and data-driven decision-making, making it a powerful tool for businesses looking to grow in the digital age.
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