Understanding Customer Behavior Through Retail Analytics

Retail Analytics is analyzing customer transactions from point-of-sale systems. This provides a wealth of useful data on what products are selling, when purchases happen, average order values and more. Transaction data can reveal the impact of promotions, seasonality, competition and other factors on purchasing behavior.

Today's customers seamlessly transition between physical stores, websites and apps based on context and convenience. Analytics helps retailers understand how channels integrate and complement each other in the customer lifecycle. It reveals factors like showrooming tendencies, preferences for in-store pickup versus delivery and cross-channel path to purchase.

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