Whiskey Market to Grow at Highest Pace Owing to Increase in Millennial Population Base

Whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Whiskey is aged in wooden casks, which results in a distinctive flavor and color. The major types of whiskey include American whiskey, Scotch whiskey, Canadian whiskey, and Irish whiskey. Whiskey has certain health benefits such as reducing the risk of heart disease and relieving stress. It is popular among millennials for cocktail recipes and highball drinks.

The Whiskey Market Demand for whiskey is growing significantly owing to the rising affordability of premium and super premium products among the middle-class population. The trend of social drinking is also propelling the consumption.

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