Sweepstakes Advertising Requirements

When planning a sweepstakes advertising campaign, it’s essential to understand the key requirements that ensure compliance and effectiveness. Sweepstakes serve as promotional tools that offer participants the chance to win valuable prizes, but they must adhere to specific legal and regulatory guidelines.
First and foremost, every sweepstakes must clearly define its official rules, which include essential details such as eligibility criteria, entry methods, prize descriptions, and the timeline for the promotion. These rules not only inform participants but also protect the sponsoring brand from potential legal issues

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