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ojaswini cmi3 @go_66a1ea66c061d
The Growth of Online Japan Fashion Ecommerce
Japan has seen tremendous growth in online fashion shopping over the past decade. While traditionally Japanese consumers preferred to shop for clothes and accessories in physical stores, the COVID-19 pandemic accelerated the shift to e-commerce as social distancing measures kept many shoppers at home. According to a 2020 report from Credit Suisse, Japan’s online fashion sales reached $30 billion that year, up 15% from the previous year. Younger generations in particular have embraced fashion e-commerce, with 63% of those in their 20s and 30s reporting buying apparel online regularly. Major factors fueling Japan’s booming fashion e-commerce market include rapid growth of online-only brands, increased smartphone usage, and expanded delivery options.

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07:04 AM - Aug 30, 2024 (UTC)

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