5 months ago
Assessing the Impact of Artificial Intelligence on Advertising Services Procurement
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The global advertising services category is expected to witness a CAGR of 5.9% from 2023 to 2030. Growth in this category is fueled by the increasing demand for short content and video ads, as well as the growing number of smartphone users and the increasing penetration of the internet in developing economies. The different segments considered for this report include - television, YouTube and OTTs, radio, and podcasting, print and newspaper, digital publications, and digital banners and billboards.
The dependence on first-party data is gaining significant prominence in the advertising space due to increasing data privacy regulations. Google and Tesco are two of the biggest examples. For instance, Tesco has started using information (first-party data) from their Clubcard and/or loyalty programs to create more targeted ads and customized communications based on actual purchases. In 2022, Google partnered with IAB to provide publishers with new tools and applications for controlling their first party data. Publishers using Google Ad Manager will be able to serve relevant ads on iOS without tracking users across third-party applications.
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Download Sample Copy@ https://tinyurl.com/2tmyc9...
The global advertising services category is expected to witness a CAGR of 5.9% from 2023 to 2030. Growth in this category is fueled by the increasing demand for short content and video ads, as well as the growing number of smartphone users and the increasing penetration of the internet in developing economies. The different segments considered for this report include - television, YouTube and OTTs, radio, and podcasting, print and newspaper, digital publications, and digital banners and billboards.
The dependence on first-party data is gaining significant prominence in the advertising space due to increasing data privacy regulations. Google and Tesco are two of the biggest examples. For instance, Tesco has started using information (first-party data) from their Clubcard and/or loyalty programs to create more targeted ads and customized communications based on actual purchases. In 2022, Google partnered with IAB to provide publishers with new tools and applications for controlling their first party data. Publishers using Google Ad Manager will be able to serve relevant ads on iOS without tracking users across third-party applications.
#FacialRejuvenationProducts #SkincareRevolution #YouthfulGlow #BeautyRenewal #SkinRevival #AgeDefyingCare #AntiAgingSolutions #HealthySkinJourney #BeautyFromWithin #TimelessBeauty
