"The global adult diaper market was valued at USD 20.7 billion in 2024 and is projected to reach USD 37.0 billion by 2033, growing at a CAGR of 5.97% from 2025 to 2033, according to IMARC Group. North America leads the market, accounting for over 28.6% of the global share in 2024. Key drivers of growth in the region include an aging population and rising incidence of incontinence, innovations in product design and technology, increasing social acceptance of adult diapers, expansion of healthcare and home care services, and improved accessibility through e-commerce and retail channels."

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