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Digital marketing involves promoting products or services using digital channels such as websites, social media, search engines, and email. Key strategies include Search Engine Optimization (SEO), pay-per-click advertising (PPC), and content marketing. Social media platforms like Facebook, Instagram, and LinkedIn allow for targeted ads and audience engagement. Email marketing is also effective for nurturing customer relationships and driving conversions. Analytics tools track performance, enabling marketers to optimize campaigns for better results.

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