In today's competitive business landscape, demand forecasting is essential for optimizing operations and meeting customer expectations. Accurately predicting customer demand helps businesses maintain optimal inventory levels, reduce costs, and improve production planning. This involves analyzing historical sales data, market trends, and external factors to make informed predictions about future demand. Advanced tools like SAP Integrated Business Planning (IBP), Oracle Demantra, Microsoft Dynamics 365, and Blue Yonder use machine learning to analyze data and generate precise forecasts.

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