What are the problems of PPC?

Alright, let's dive into the often-murky waters of PPC. Pay-Per-Click marketing, while powerful, isn't a walk in the park. It's a tightrope walk, and there are plenty of pitfalls.
One of the biggest headaches? The ever-rising cost. Bidding wars can escalate quickly, especially in competitive niches. You might find yourself paying a premium for clicks that don't necessarily translate into conversions. It's a constant balancing act between visibility and budget.

Then there's the issue of click fraud. Bots and competitors can drain your budget by clicking on your ads without any genuine intent. You're paying for phantom traffic, and that's a serious leak in your marketing spend.

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