Sleepfresh enters the seating solutions market with the launch of Raunak Homes, introducing a new line of sofas, recliners, and sofa-cum-beds. Backed by 27+ years of expertise in foam and coir, this strategic move is supported by an impactful OOH campaign across Kolkata and beyond, signaling the brand's commitment to long-term comfort, sustainability, and quality. With in-house manufacturing, ergonomic design, and eco-conscious fabrics, Raunak Homes is set to serve both residential and commercial spaces. As part of its growth, Sleepfresh continues its innovation journey with Vidya Balan-fronted campaigns and plans phased national expansion — shaping a new era of total home comfort for Indian consumers. Read more - https://www.styleessential...
Vidya Balan Leads Sleepfresh’s OOH Innovation Campaign as Brand Expands into Recliners and Seating Solutions
Sleepfresh, has officially launched its OOH (Out-Of-Home) advertising campaign as part of the entry into the seating solutions category. This marks the beginning of a new chapter with the launch of a new line of sofas, recliners, and sofa-cum-beds, under its newly formed home label — Raunak Homes. T..
https://www.styleessentials.in/post/vidya-balan-leads-sleepfresh-s-ooh-innovation-campaign-as-brand-expands-into-recliners-and-seating-s
02:37 AM - Jul 17, 2025 (UTC)
