WhatsApp Business App vs. WhatsApp Business API: What’s the Right Fit for Your Business?

If you’re using WhatsApp for customer communication, choosing the right setup is critical for growth.

Here’s a quick breakdown of WhatsApp Business App vs. WhatsApp Business API:

🔹 WhatsApp Business App
Ideal for small/local businesses
Manual messaging only
One device per number
No CRM or automation support

🔹 WhatsApp Business API
Built for growing teams and enterprises
Supports automation, chatbots & CRM integrations
Multiple agents can manage conversations
Requires a Business Solution Provider (BSP)

💡 Which one should you use?

Choose the App if you need something simple and direct
Go with the API if you're scaling, automating, or handling high volumes

We’ve explained everything in detail—from pros and cons to setup, use cases, and integrations.

📖 Read the full comparison here:
https://www.wappbiz.com/bl...