Phenoxyethanol Preservatives Market to Grow on Rising Personal Care Demand

Phenoxyethanol is a broad-spectrum preservative widely used in cosmetics, personal care, pharmaceuticals, and animal health products to inhibit microbial growth and extend shelf life. As an ether alcohol compound, it offers superior stability, low volatility, and compatibility with various formulations, making it a preferred choice over formaldehyde donors and parabens. The increasing consumer demand for safe, effective, and longer-lasting personal care formulations has driven the adoption of phenoxyethanol in face creams, lotions, shampoos, and sunscreens. Manufacturers benefit from its low irritation potential and ease of blending in both aqueous and oil-based systems.

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