Google Flips Stance on Automatic AI Translations, Requires Content Creators to Opt Out

"There is a reason that “Google Translate” has become shorthand, outside the language industry, for translation technology: Its relatively early appearance online, coupled with Google’s ubiquity, has made it an identifiable standard.
Now, Google has integrated its automated, AI-powered translation into its search engine and results pages — potentially to the detriment of content creators.
SEO specialist website Ahrefs published, in early June 2025, an article on the potential fallout from Google’s efforts to automatically translate English-language webpages into other languages following Google’s March 2025 Core.

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