The economic value generated by the paints & coatings industry was estimated at approximately USD 161.44 billion in 2022. This economic output is an amalgamation of basic paints & coatings product categories namely, high solids/radiation curing, powder coatings, waterborne coatings, solvent-borne coatings and other specialty coatings.

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Waterborne and powder-based coatings are gaining popularity among various end users owing to their properties such as low VOC content in comparison with solvent borne paints & coatings. Favorable governmental regulations regarding low VOC emission coatings, especially in North America and Europe, are anticipated to impact market growth positively over the foreseeable future. However, waterborne coatings are expensive as compared to other substitutes, including polyurethane and epoxy coatings. The high cost is due to high operational cost including raw material prices. The expensive waterborne coatings are limit the market expansion in developed economies.

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