Paid Campaign Goal-Setting and Tracking Strategy

Digital Media are arguably the most measurable media ever, and within digital media, paid search is the most measurable technique for tracking the success of variations in targeting, message and creative. But don’t think this makes tracking of paid search straightforward; far from it. To tackle this issue you need to be very clear about how you will measure success and the current limitations in your tracking. You then need to work ceaselessly to improve accuracy.

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