Because men will be men

"Because men will be men" isn’t just a phrase—it’s a tagline that’s become iconic in Indian advertising, thanks to Imperial Blue’s witty campaigns. It humorously justifies the little, lovable quirks men exhibit in everyday life. Whether it’s misreading a situation or trying to impress without reason, the tagline offers a light-hearted, relatable perspective on typical male behavior. Through short films and engaging storytelling, because men will be men brings these moments to life, celebrating men not for perfection, but for their imperfection—with a smile. It’s not an excuse, it’s an observation—served with humor, style, and a dash of insight.

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