Accurate valuation is crucial in mergers and acquisitions, serving as the foundation for informed decision-making. It ensures fair pricing, builds investor confidence, and aids in regulatory compliance. Valuation methods such as Comparable Company Analysis, Discounted Cash Flow (DCF), Precedent Transaction Analysis, and Asset-Based Valuation are employed to assess a company's worth. Proper valuation helps identify financial strengths, potential risks, and growth opportunities, facilitating successful negotiations and sustainable business growth.

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