Fueling Innovation with the Power of the Data Lake

A data cloud is a centralized repository that allows you to store all your structured and unstructured data at any scale. It gives businesses one place to gather and store vast amounts of data in its native format until it's needed. Unlike a data warehouse, a data cloud doesn't require data structuring at the time of storage. It lets organizations utilize a variety of tools and technologies to understand and gain insights from data in the lake.

To gain valuable insights, organizations need to gather all types of data from various sources into one centralized location. A data cloud enables this by allowing you to store data from multiple systems in its native, raw format. This includes structured data from relational databases as well as semi-structured and unstructured data like logs, PDFs, videos, audio files and more. The lake provides a single hub for loading, cataloging and exploring all your data.

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