Automatic Content Recognition is Estimated to Witness High Growth Owing to Advancement in Machine Learning Technologies

Automatic content recognition (ACR) refers to the capability of devices and systems to automatically identify audiovisual content such as movies, TV programs, commercials, music and more. ACR helps identify and recognize content like TV programs, films and advertisements in real-time. It analyses the content using fingerprinting and signatures to recognize and understand what is being watched or listened to. The growing demand for digital advertising and connected TV experience is driving the need for ACR technologies. The global ACR market allows for personalization of recommendations, tracking of viewership and facilitating monetization opportunities through targeted advertising.

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