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martech_resource @martech_resource
21 days ago
Boosting Lead Generation with CRM

Without reliable customer data and insights, marketing campaigns often fail. But CRM tech can consolidate lead gen efforts- making marketing truly data-driven.
85% of B2B marketers consider lead generation as one of their key objectives.

Lead generation is what fills your sales pipeline, accelerating business growth. However, a standalone lead gen software may have limited potential. That’s why narrowing down on an effective CRM software suited to your business goals is the way to go.

You may still be wondering: What makes a CRM system so valuable? It’s your all-in-one program for building customer connections and trust. Consider your CRM as a catalyst to promote brand growth and lead gen efforts. After all, there have been studies proving that CRM increases lead conversions by 300%.

A CRM system will securely store all customer interactions in a single place, making them accessible and organized.

https://ciente.io/blogs/cr...
10:17 AM - Mar 13, 2025 (UTC)

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