Understanding Competitive Intelligence Techniques

Competitive Intelligence Software dynamics in a sector, firms must conduct in-depth research on their direct rivals. This starts with comprehensive profiling of major competitors, analyzing their product/service portfolios, sales & marketing strategies, operational models, financials and leadership teams. Reviewing annual reports, websites and press releases yields useful insights into competitors' strengths, weaknesses and priorities. Speaking to vendors, suppliers, customers and former employees can provide additional context on the internal workings and culture at competing organizations.

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