Brand Licensing Market Poised for Huge Growth Due To Rising E-Commerce Sales

The brand licensing market allows brands to expand into new product categories and geographies while maintaining quality control and protecting brand value. Brand licensing refers to leveraging a brand name to create licensed merchandise in related or unrelated categories. Popular brands license their names and logos to manufacturers who pay royalties in exchange for the right to use the branding on their goods. This helps drive sales without increasing production costs.

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