Frequency Capping in Ad Campaigns

Frequency capping is an essential tactic in ad campaigns that helps marketers control how often their ads are shown to the same user. By limiting exposure, frequency capping aims to prevent ad fatigue, enhance user engagement, and maximize the effectiveness of advertising budgets. This article explores the importance of frequency capping in optimizing ad campaigns, including best practices for implementation and the impact of advanced technologies such as machine learning. Discover how to leverage frequency capping to create a more targeted and efficient advertising strategy that resonates with your audience while achieving your campaign goals.
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