The Importance of Frequency Capping
Frequency capping is a critical component of effective digital advertising, allowing marketers to limit the number of times a single user sees an ad within a specific timeframe. This strategy helps prevent ad fatigue, ensuring that audiences remain engaged rather than overwhelmed by repetitive messaging. By optimizing ad exposure, frequency capping enhances user experience, improves click-through rates, and ultimately drives better conversion rates. Understanding and implementing frequency capping can significantly boost the effectiveness of your advertising campaigns, leading to more efficient spending and improved overall performance.
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