What Is Digital Advertising and Why Is It Important?
Digital advertising refers to promotional content delivered through online platforms, including social media, search engines, websites, and emails. It allows businesses to reach a vast audience with targeted messaging based on user behavior and demographics.

The importance of digital advertising lies in its ability to enhance brand visibility, engage with potential customers in real-time, and measure campaign effectiveness through analytics. With the majority of consumers spending time online, businesses can leverage digital advertising to drive traffic, increase sales, and build customer relationships more effectively than traditional methods. In today’s digital age, it’s essential for growth and competitiveness.
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