Mastering SEO in Digital Marketing: Techniques, Types & Google Ranking Factors

SEO plays a vital role in digital marketing by improving your website’s visibility on search engines like Google. But what is SEO and why does it matter? This guide breaks down search engine optimization into its core components—on-page SEO, off-page SEO, and technical SEO. Learn the importance of SEO in driving organic traffic, building brand credibility, and outperforming competitors. We’ll explore various SEO techniques and how each contributes to better rankings. Plus, uncover the top Google ranking factors that influence search results. Whether you're a beginner or looking to improve, this article covers everything you need to succeed online.

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