Social Media Listening Market: Size, Growth, Trends, and Strategic Opportunities

The social media listening market is rapidly evolving as businesses intensify efforts to harness consumer insights and enhance engagement across digital channels. With technological advancements and increasing demand for real-time analytics, this industry is witnessing robust market growth and expanding business opportunities globally.

The global social media listening market size is estimated to be valued at USD 10.46 billion in 2025 and is expected to reach USD 25.69 billion by 2032. This reflects a strong compound annual growth rate (CAGR) of 13.7% during the forecast period from 2025 to 2032. Social Media Listening Market Growth is driven by rising market demand for advanced analytics and increasing adoption of AI-enabled solutions. The social media listening market report highlights key market segments such as healthcare, retail, and BFSI embracing these tools to monitor brand reputation and customer sentiment.

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